Flint Toner
Client Profile:
In the hypercompetitive online toner and ink industry, a website that clearly defines how the customer finds and orders what they want is critical to attracting and retaining customers. Flint Toner needed a website and database that made finding and purchasing the specific ink or toner cartridges easy.
What We Did:
With the focus on convenience, we designed the home page to clearly define how to use the site. The page is divided into three sections, one for corporate and return customers to quickly log-in, another that uses icons to guide users to search for laser, ink jet or ribbon cartridges, and the final advanced search for those users who know exactly which cartridge they need.
From there, the site intuitively walks customers through the process of finding and purchasing the desired product in four clicks.
In addition to the customer-friendly front end, we also developed the database to be easy for Flint Toner to manage and update products, making the site a complete business tool.
To complement the website and the company's ecommerce objectives, we also provided the company with search engine optimization and e-marketing to drive traffic and sales.
Technology:
- Programming: PHP
- Database: MySQL
- Operating System: Linux